Hailing from San Antonio, Texas, Social Betty is the brainchild of Jacquelyn Eckmann.
A graduate from the University of Texas at San Antonio with a degree in communication, Jacquelyn has served as a content marketing and social media consultant for several dozens of companies, including Keller Williams San Antonio (the largest Keller Williams franchise in the company), and a variety of small businesses in along the East Coast. Though her primary focus began with strategic inbound marketing and content strategy for residential real estate, her expertise broadened across many different industries over time.
Jacquelyn has expertise in content strategy and implementation, including producing website content, online editorial content, and social media content. Her work has been published in NHome magazine, the San Antonio Express News, MySA.com, and several other national websites.
In addition to her marketing experience, Jacquelyn holds a Texas teaching certification and was a public school teacher in San Antonio for 6 years. After living in the Alamo City for 25 years, Jacquelyn’s husband was offered a job in Boston, and she gladly relocated, jumping at the chance to learn about and experience another part of the country. Even though she is over 2,000 miles from ‘home’, she makes it a point to fly down to San Antonio frequently, giving her a chance to visit with friends, family, and clients!