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5 Ways You Are Doing Social Media All Wrong

Social Media. If your business isn’t on it, you’ve probably been told by more than one person that it should be. You’ve probably also been referred to a company that can do it for you. And, you’ve probably been prospected by another company who offers to run your social media accounts for a monthly charge. $10 a month, $20 a month, $400 a month…. how much is this service worth? Well, if the company is doing it wrong (which many are), it’s worth $0 a month. Why? Because there are so many misconceptions and misinformation about how to run a business’s social media accounts that if it is not run correctly, your business will not thrive on social media, it will stagnate.
We hear it every day; the myths about what social media does for you, the ideas about what you should be doing, you name it, we hear it. So, we thought we could help out and deliver to you the top five ways you are doing social media all wrong.

5. You post 3x a week on Facebook… and call it good.
No, we aren’t saying you need to be on 10 other platforms. Nor are we suggesting that you post more than 3x a week. What we are saying is that you need to be doing more than JUST posting.  Social media is social (imagine that!).  No one likes to talk to the person at the party who ONLY talks about themselves, and the same goes for social media.  Engage with others.  Follow other businesses, share their posts, comment and like their material!  Be social- that is what it’s for!

4. You are on Facebook, Google+, Twitter, Instagram, Snapchat, Periscope, Pinterest, Myspace, Youtube, Tumbler, Linkedin, and 5 other sites that you can’t remember.

Okay, so that’s a bit of an exaggeration, but seriously, we can’t tell you how many businesses feel pressured to be on everything.  The thing is, very few people have the resources to successfully run ALL those platforms regularly.  Unless you have a full time social media marketer who is dedicated to posting on all these, it’s not gonna work!  We can tell you that for one client, we spend about ten hours a week on Google+ and Twitter alone.  You know why?  Because (see number 5) you can’t just post- you have to engage!  You have to thank your new followers and retweeters.  You have to grow your audience and curate content.  So imagine if it takes 10 hours for those two, how long it takes for all of them!  Our advice: start with one (Facebook) and then add one on at a time.

3. You aren’t boosting your Facebook posts.

Facebook’s algorithm only shows your posts to about 6% of your followers.  That’s right- if you have 100 followers, only 6 (ish) will see a non-boosted post.  If you aren’t boosting, every once in a while at least, you are missing a great opportunity to get in front of people.

2. You are boosting your Facebook posts, but they are the ones you shouldn’t be boosting.  

Pictures, your page, memes, content from a website that is not yours… STOP boosting these things!  You are wasting your money if you are spending it on meaningless material that won’t send people back to your website.  The whole goal of marketing is to get sales, right? (Well, and to promote brand awareness {so you can get sales}) So why would you promote someone else’s content? Or a funny meme that has nothing to do with your brand? Or a picture Grumpy Cat because it’s Monday?  It doesn’t make sense, so stop doing it.  Also, stop boosting a post that says “call us at 555-555-5555” as the main copy.  Nobody is going to memorize your number and call you because you said so.  Also, that is not intriguing or appealing, both of which you need to effective marketing.

1.You aren’t posting content from your website.  

Content marketing.  It is here and the time is now.  If you do not have content on your site to promote, you are probably using someone else’s.  Go back to #2 and re-read.  Okay, moving on, you need your own content.   Whether it is an article, a product description/photo, an offer, a video, you NEED to be posting that.  When we have clients who have limited content and don’t want us to do at least a blog for them, it is extremely challenging to market them on social media.  Sure, we create brand awareness because we post for them and engage for them, but getting traffic to their website? That is slow going compared to clients who do have content.  That said, content is expensive.  And tough to create if you aren’t a writer/ graphic designer/ video producer/ web guru.  BUT, there are resources out there and it can (and should) be done.

Thinking your social media strategy is going flat?  We can help.  From providing strategy consulting to social media trainging, to full fledged social media management, we know what we are doing and can help you get on the right track.

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